How To Avoid Costly Mistakes In Influencer Marketing With Shane Barker

How To Avoid Costly Mistakes In Influencer Marketing With Shane Barker Did you do a lot of stupid things when you were a kid? Did you get caught and yelled at? Was your #1 go-to argument: Well, my buddy was doing it first only to be told, â€Å"Well, if your friend jumped off a bridge, would you do it, too?† As a kid, there are certain people who influence and inspire you. As you get older, that doesn’t change. About 92% of consumers trust earned media, such as word-of-mouth and recommendations from friends and family, more so than any other form of advertising. The result: Influencer marketing. Today, we’re talking to Shane Barker, a digital marketing consultant who specializes in influencer marketing. He shares the top three things needed to execute a successful influencer marketing strategy, as well as pitfalls to avoid. Influencer marketing is the practice of using social media influencers to promote your brand, Website, or products Social media influencers have some type of influence over their followers, who trust and believe in them for information and guidance Don’t look at the follower count; number of followers incentivizes who is an influencer, but fake followers are used to make that happen Brands that use influencer marketing successfully include LinkedIn and LikeToKnowIt Software can be used to find influencers consider engagement rates and profiles, not â€Å"likes†; conduct research to build a long-term relationship Pitfalls to Avoid: Don’t go after the influencer with the largest following and spend time selecting and setting expectations for an influencer Measure success of influencer marketing via affiliate codes/links, Website/landing page traffic, brand mentions, engagement rates, etc. Future of Influencer Marketing: How to scale this type of marketing, develop a win-win strategy, and educate brands on how to find influencers Links: Shane Barker Shane Barker’s Email Content Solutions Global Trust in Advertising and Brand Messages LinkedIn The Sophisticated Marketer’s Guide to LinkedIn Liketoknow.it Grin Influence.co Fiverr Send suggested AMP topics and guests If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Shane Barker: â€Å"Influencer marketing is essentially the practice of using social media influencers to promote your brand, Website, or products.† â€Å"These people have some type of influence over their following.† â€Å"Not all engagement is good engagement. Is that an influencer you want to have your name associated with?† That’s one of the big questions is like, Oh, what do I pay an influencer? Well, it really depends. It really depends on the influencer because each one of them run their business differently.

A Guide to Socratic Ignorance

A Guide to Socratic Ignorance Socratic ignorance refers, paradoxically, to a kind of knowledge–a person’s frank acknowledgment of what they don’t know.  It is captured by the well-known statement: â€Å"I know only one thing–that I know nothing.†Ã‚  Paradoxically, Socratic ignorance is also referred to as Socratic wisdom. Socratic Ignorance in Plato's Dialogues This sort of humility regarding what one knows is associated with the Greek philosopher Socrates (469-399 BCE) because he is portrayed displaying it in several of Plato’s dialogs.  The clearest statement of it is in the Apology, the speech Socrates gave in his defense when he was prosecuted for corrupting the youth and impiety.  Socrates recounts how his friend Chaerephon was told by the Delphic oracle that no human was wiser than Socrates.  Socrates was incredulous since he didn’t consider himself wise.  So he set about trying to find someone wiser than himself.  He found plenty of people who were knowledgeable about specific matters such as how to make shoes, or how to pilot a ship.  But he noticed that these people also thought that they were similarly expert about other matters too when they clearly were not.  He eventually drew the conclusion that in one sense, at least, he was wiser than others in that he did not think he knew what he did not in fact know.  In short, he was aware of his own ignorance. In several other of Plato’s dialogs, Socrates is shown confronting someone who thinks they understand something but who, when questioned rigorously about it, turns out not to understand it at all.  Socrates, by contrast, admits from the outset that he does not know the answer to whatever question is being posed.   In the Euthyphro, for instance, Euthyphro is asked to define piety.  He makes five attempts, but Socrates shoots each one down.  Euthyphro, however, does not admit that he is as ignorant as Socrates; he simply rushes off at the end of the dialog like the white rabbit in Alice in Wonderland, leaving Socrates still unable to define piety (even though he is about to be tried for impiety). In the Meno, Socrates is asked by Meno if virtue can be taught and responds by saying that he doesn’t know because he doesn’t know what virtue is.  Meno is astonished, but I turn out that he is unable to define the term satisfactorily. After three failed attempts, he complains that Socrates has benumbed his mind, rather as a stingray numbs its prey.  He used to be able to speak eloquently about virtue, and now he can’t even say what it is.  But in the next part of the dialog, Socrates shows how clearing one’s mind of false ideas, even if it leaves one in a state of self-confessed ignorance, is a valuable and even necessary step if one is to learn anything.  He does this by showing how a slave boy can only solve a mathematical problem once he has recognized that the untested beliefs he already had were false. The Importance of Socratic Ignorance This episode in the Meno highlights the philosophical and historical importance of Socratic ignorance.  Western philosophy and science only get going when people begin to question dogmatically help beliefs.  The best way to do this is to start out with a skeptical attitude, assuming one is not certain about anything.  This approach was most famously adopted by Descartes (1596-1651) in his Meditations. In actual fact, it is questionable how feasible it is to maintain an attitude of Socratic ignorance on all matters.  Certainly, Socrates in the ​Apology doesn’t maintain this position consistently.  He says, for instance, that he is perfectly certain that no real harm can befall a good man.  And he is equally confident that â€Å"the unexamined life is not worth living.†